
Valerie Roth
Owner and FounderFire Brew
The Mistake: I would’ve done what I’m doing now 20 years ago. I always knew that I loved product and branding and design and food products. When I...
Even born leaders have learning curves. In this feature, local insiders share their wisdom and talk about mistakes that shaped their business philosophy.
The Mistake: The mistake was waiting too long to learn as much as we could about our potential customers' buying habits. XL is a fleet...
The Mistake: I would’ve done what I’m doing now 20 years ago. I always knew that I loved product and branding and design and food products. When I...
The Mistake: I didn’t seek out the power of wisdom. When I was young, I thought I knew it all. It’s like listening to your parents and not realizing...
The Mistake: The mistake was enduring certain relationships for too long when your values don’t align. One of the things I wish I knew sooner is that...
The Mistake: The mistake was not pausing to consider whether a new opportunity was the right fit. I’ve been in the brokerage industry for 30 years,...
The Mistake: Because my early work building a model to hire talent with disabilities with PepsiCo had gone so smoothly, five years ago, I expected...
The Mistake: Not simplifying a good idea. As someone who likes to invent things, I'll always have a cool idea and say, "What about this? Let's do...
The Mistake: Early in my career, in trying to fit into the corporate world, I think I was trying to be someone that maybe I wasn't, and instead be...
The Mistake: Underestimating the power of the team. Years ago, I was a brand manager overseeing my first P&L of a business and a team. We were...
The Mistake: Early on, I had a hard time filtering advice—and knowing that advice is just that, it’s advice. It’s not a command, it’s not a "you must...