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BtoB announces new editor, other promotions

June 2010 —John Obrecht has been named editor of BtoB and its sibling publication, MediaBusiness. He joined BtoB predecessor Business Marketing as managing editor in 1998.

“John Obrecht has been intimately involved in all of our content since the inception of BtoB 10 years ago,” said Bob Felsenthal, publisher, BtoB. “Our transition with John at the helm of our brilliant editorial operation will be seamless.”

In addition, Kate Maddox has been appointed to the new post of executive editor of BtoB. Her responsibilities will include overseeing editorial content for BtoB’s in-person and digital events, as well as continuing to report on the b-to-b industry. Ms. Maddox joined BtoB as senior reporter in 2001.

Sean Callahan has been named executive editor of Media Business,a new position, and will take a greater role in the editing of content for the monthly publication, which is distributed to a select audience of business media professionals. He most recently served as media editor of BtoB.

And Martin Musker has been named BtoB’s design director-print and digital, also a new position. In addition to his longstanding role as design director of BtoB and Media Business, he is now responsible for the editorial look and feel of the publications’ companion Web sites. Mr. Musker joined Business Marketing in 1998 as art director and was later promoted to design director at BtoB.