As employers are asking more of their employees—many seeking a wholly healthy employee rather than just finding someone to get the job done, those employees are busy trying to find their work-life balance.
Joshua Love, a partner at fitness center operator Kinema Fitness Inc., said one of the biggest trends the company has seen among businesses in the corporate sector is the commitment from employers to invest in wellness options. Kinema Fitness has locations in L.A., San Francisco and Chicago.
Love spoke with Crain’s Los Angeles about wellness trends at work, mindfulness and some of the challenges within the industry.
What are some of the trends you’ve noticed lately?
One of the biggest trends we’ve been seeing everywhere is the commitment from employers and being open to different ideas. It’s not about just trying one initiative. It’s about looking at all different types of solutions. That’s where a lot of our successes come in. It’s the integration of the holistic wellness 360-degree approach.
The integration of holistic wellness in the corporate clients’ setting typically includes meditation.
Do you see a lot of interest in mindfulness currently?
I think it’s always something employers are looking to address. There are solutions now that are becoming more mainstream.
The stress management side is also being addressed more, with higher anxiety being noticed in the workplace.
Employers are asking more of their employees and employees are trying to [find a work/life] balance.
What types of wellness programs does your business focus on?
With fitness comes wellness. We’re trying to introduce employees to fitness, wellness or the nutrition side. The more employees get engaged in one element, the more likely they are to get engaged in the other segments.
Maybe fitness doesn’t appeal to everyone, but nutrition or health coaching could. If you can introduce people to that, and you’re making an impact on them, then they would be more likely to make that leap into the fitness side.
What challenges do you face in helping to implement these programs?
It’s a different set of challenges for each program we implement. There are some companies that are very committed and will help build-out an entire fitness center in their workplace. That takes away some of the challenges we would have if they don’t have a fitness center.
We have other places that just have classes out of a conference room. Then your challenges are making use [conference room] and making sure that the space is available, making sure it’s a safe environment to do the classes, making sure there is equipment there.
In all of these situations, [another] challenge is always engagement and participation. That’s where you have to get creative with the marketing.
It’s also about finding different ways to engage the individual rather than just trying to appeal to the masses.
What budgets do you commonly see from employers?
If it's a bigger company that's committing a lot of investments into equipment and building a fitness center, they could be spending around $200,000 on the equipment itself.
If they’re just running fitness classes and they have a space then they may be spending a few thousand dollars.
We also see budgets all in between that range.
It’s about trying to customize the solution to fit the needs of the client and then hopefully to scale up as demand grows.